Schedule
Recruitment Academy Certified Sourcer (RACS®) Training- Baltic (Online)
Recruitment Academy certifications are the most comprehensive international training programs for HR and recruitment specialists.
RACS® (Recruitment Academy Certified Sourcer) training dates (2 full days): 28 – 29 November, 9:00 – 17:00 + certification test after completing the training
The price for the training is 380 EUR + VAT per participant.
What you will learn in the course:
[Day 1 Agenda]
1. Staffing Trends and Developments – José Kadlec
Before you start to analyze and improve your recruitment activities, you need to look at market data and trends that affect the labor market. These will most likely significantly affect your options. This module, led by José Kadlec from Recruitment Academy, GoodCall and Datacruit will introduce the main talent sourcing developments, recruitment trends and job market metrics.
- Talent sourcing funnel data
- Social media recruitment pipeline breakdown
- Fundamental open-source talent mapping techniques
- Eduployment as a new staffing trend on demanding job markets
- New skills which every talent sourcer and recruiter needs to grasp
2. Candidate Life Cycle – Milan Novak, GoodCall
Milan Novák, CEO of GoodCall and a recruitment expert with more than 20 years experience in the field of recruitment, analyzes the main aspects and pitfalls of individual phases on the path of a candidate starting from finding him to onboarding him in the company.
- Setting up the recruitment process and its parts
- Active and passive candidate vs. Inbound and Outbound strategies
- Candidate Experience in the recruitment process
- Aspects of the recruitment process and mistakes to avoid
- How to attract and engage the candidate in the various stages of recruitment process
3. Diversity Recruiting – Milan Novak, GoodCall
In this section, Milan focuses on the new trend and explains the importance of diversity, inclusion and prejudice in modern recruitment and the reasons why you will not avoid this trend.
- What is unconscious bias?
- Where does it come from?
- Typical biases explained: gender, ethnic, racial, age, sexual orientation, physical disability, education background
- How does it inhibit the diversity in hiring?
- Explanation of Affinity Bias, Confirmation Bias, Group Thinking, The Halo Effect
- Intuitive VS. Structured approach – how to collect comparable data?
- Focus on skills (BEI Behavioral Event Interview strategy)
4. Talent Sourcing – Searching Candidates on Linkedin, Facebook, TikTok and elsewhere – José Kadlec
José Kadlec, the first certified LinkedIn recruiter in Eastern and Central Europe, world-class expert and pioneer in social media recruitment solutions and co-founder of companies GoodCall, Recruitment Academy and Datacruit, reveals his recruitment know-how. This module mainly analyzes the search for candidates anywhere online and will help you fill more positions and gain a competitive advantage.
- Both current and future trends in online recruitment
- The most recent innovations in talent sourcing
- Significance of social media in modern day recruitment
- Where to search for candidates online
- Maximizing the use of LinkedIn People Search
- How to uncover hidden resources containing relevant candidates (ie. hidden talent pools)
- When is upgrading to a paid LinkedIn account worthwhile?
- How to work around or replace most LinkedIn paid services at no cost
- What is a Boolean search and why is it a part of successful recruiters’ daily routine?
- Defining Boolean operators, modifiers and search commands
- X-Ray search and how to target and filter LinkedIn users through internet search-engines
- Searching across various platforms, including LinkedIn, Facebook, Twitter, Instagram, TikTok, Clubhouse and more
- Searching on specialized platforms, like Dribbble, Behance, Bitbucket, Github, StackOverflow, About.me etc.
- Legally evading limitations, for example, LinkedIn Commercial Use Limit, limit for the number of candidates shown in results, displaying candidates outside of your network. etc.
- Using external tools for the daily needs of both recruiters and talent sourcers
- Work with sourcing checklist and sourcing stack of tools and plugins
[Day 2 Agenda]
1. Talent Sourcing – Contacting Candidates and Recruitment Automation Basics – José Kadlec
Former software engineer and ethical hacker, José Kadlec, will use his technical knowledge to show you how to find an email address or phone number for virtually anyone, and also show you tools and plugins that will help you significantly with online recruitment.
- Finding the contact information of any user under any circumstances
- Determining the email address of almost any user around the world
- Determining which forms of contacting candidates are the most effective
- Measuring the effectivity of contacting candidates and improving the success rate
- Creating messages that candidates won’t ignore
- Facilitating recruiters’ and talent sourcers’ daily routines using a set of specific sourcing plugins
- Approaching automation – how to send robotic customized LinkedIn invitations on autopilot and other forms of automation
2. Live Sourcing Lab & Talent Mapping – José Kadlec
No presentation, no slides, no theory – only you, lecturer José Kadlec and thorough practice of searching for candidates on all possible platforms for your specific real positions. In this module, José will also show how to do practical market mapping with candidates from publicly available sources.
- Practicing the right search process for specific job positions on various platforms, including LinkedIn, Facebook, Instagram and elsewhere
- How to find the maximum possible candidates using different search models – iterative, semantic, implicit, linguistic, etc.
- Practicing the correct use of so-called Boolean operators
- Specification of procedures that can reveal other places on LinkedIn, Facebook and other online resources with potential candidates
- Practice specifying a shortlist with candidates so that we don’t lose anyone relevant
- Ensuring an efficient process so that the search is time efficient
- Practice searching via Internet search engines (so-called X-ray search)
- The largest employers of specific professions, skills, nationalities, etc.
- Mapping of locations with the talent you need
- Which company uses which technology
- What is the education and experience of people with certain specialization
- Who’s Hiring
- Who’s Firing
3. Efficient Job Advertising and HR Marketing Fundamentals – Blake Wittman
A job ad is an ad text. They have to sell and reach the target group well. It depends on the title, length, syllabus and many other parameters. Blake Wittman will teach you how to create an effective job advertisement that will raise the number of candidates for your position several times over.
- How to write an ad that will reach your target group
- How to write an ad that will sell your position
- What to focus on when writing an advertisement
- What parameters are important when creating an advertisement
- How to increase the number of registered candidates thanks to a correctly written advertisement
4. Personal Branding in Recruitment – José Kadlec
In this module, José Kadlec will show you practical steps on how to define your personal brand if you are a recruiter, talent sourcer or HR manager and how to activate it through social networks, content creation and other tools.
This module will help not only recruitment specialists, but also companies that need to use the personal brand of their employees to build corporate goals such as better recruitment or building an employer brand.
- The importance of personal branding for HR specialists and hiring managers
- Examples of posts on social networks and how to create expert content effectively
- What are the main networking goals of a successful recruiter
- A technical overview of all social media formats, including those you probably didn’t know about
- How to ensure the maximum reach of your contributions
- How to get at least 200 likes for each of your posts
- How to get 30,000 LinkedIn followers in a year or less
- Automate routine tasks such as sending LinkedIn invitations
- Analysis of the most important parts of LinkedIn and Facebook profile for recruitment
- How to effectively increase the number of LinkedIn, Facebook and other contacts without blocking your account
The course is recommended for
- HRists, HR specialists & generalists, recruiters, headhunters
- Recruitment agency consultants, executive search companies or external HR workers
- University students or other people who would like to start their career in HR and recruitment
- Anybody who wants to deepen their knowledge and obtain the most complex education in the field of modern recruitment